31 May 2012

Top 5 Adsense Alternatives

5 Adsense Alternatives



As you know Google Adsense is the top paying and popular ad network but not bloggers get access to Google Adsense due to their strict terms and conditions. Recently there have been a lot of incidents that many bloggers got their Adsense account rejected to some or another reason. Adsense was not at all blessed to me, so i use some best and high paying alternatives for Google Adsense. Still i will say that Google Adsense will be the best.  Here i am describing top ten alternatives for Adsense that i have experienced or do my friends have.

AdBrite




 A nice and highly paying alternative for Adsense, it works great for sites which have great traffic, it uses the same method that's being used by BuySellAds they will place the banner with the text "your ad here" in the place that you allowed for showing ads. So Adbrite will find some people to sell their ads on your site or companies that see the space on your site can put their ads by contacting AdBrite people. The rates for your ads can also be set by you also you can block some ads if that doesn't suits your visitors needs.


Bidvertiser


It is a great option for bloggers and site owners who have minimum traffic, Bidvertiser allows you to change the appearance of ads according to your site's design. They have a great collection of ad formats that pays you more and their payment methods are excellent. The great paying ad formats like Pop ups are also supported by Bidvertiser, the conversion bonus feature in Bidvertiser and the tool bar feature allows you to earn more from Bidvertiser. Their minimum payout is $10 through Pay Pal and they doesn't ask for any tax information or any security numbers.

Clicksor


 A great network that pays up to 85% of the revenue, the reviews about Clicksor says that their ads are fully based on the context and you can specify the keywords related to your site's content so the ads matching your content will only be served. Like others you can add multiple domains under one account if they are approved. Their minimum payout is $20 through Pay Pal and through Check is $50. The three special ad formats that Clicksor has are Pop under s, Interstitial ads and Dynamic Highlighting.



Infolinks


The best paying and most popular in-text advertising network, i have used infolinks for one of my blog and the result i had was good but i didn't continue with that blog due to some personal issues. Infolinks will find some advertising keywords from your blog that are not linked and makes it a advertising link and when a visitor puts his cursor near to these words a pop up will appear and when he click on it, you will earn for it.
Its also possible to use infolinks along with other networks like Adbrite and Bidvertiser since it won't affect their image, text or banner ads.


Smowtion

Monetize your site!


An eCPM network that is better for sites having good traffic, i use Smowtion in this blog and according to me its giving me a good revenue as per the traffic i get. They have a great collection of image, animated banners and pop unders, their new ad format is the slider which is a good method to earn more, these sliders are available in many formats so you can use it without making your visitors fed up. Their minimum payout is $100 and they pay 60% of the total revenue. There are three payment methods in Smowtion they are ATM,  Check or Pay Pal account.


31 May 2012 by Jithin AJ · 6

30 May 2012

How to Make Your Site load fast ?

Make Your Site Load Fast - 5 Beginner Tips

An important factor that determines the popularity of a website is its loading time. If your site has good content but takes a lot of time to load, the visitors won't make use of your site since they don't want to waste their time, which is the most valuable thing in this busy world. So the visitors may move to other sites that offer the same services you may be offering. Remember while surfing the web no one likes to be patient, in web the site which gives the result very fast has the dominance. Below i'm giving some solid tips which may help you to make your site or blog load faster than ever.


Test your Present Speed

You can test the loading speed of your site using Google's Web Master tools or by using some sites like Pingdom Tools and WebPagetest. It is better to use this services and to check how fast is your website and if the results say that its taking a lot of time to load, you can rectify those problems.

Optimize Images

Every blogger like to add images between their posts, i usually adds 1-3 images in a post, because these images will attract more people also the images related to the post will make the visitors more clear about what we share in the post. But if we use images having high quality it will take more time to load, so it is better to save your images in the type "save for web" so they will be optimized. There are a lot of tools to optimize your images, softwares like RIOT helps us to optimize our high quality images. The best formats for uploading an image to the web are jpeg, png or gif.

Reduce use of Flash

Using more Flash contents will make your websites load slowly. It has been proven that Flash websites take a lot of time to load rather than a HTML site containing Java Scripts and CSS. Due to this reason the number of websites using flash has reduced considerably, now Flash is mainly used by sites which has nothing to share but want to make only the viewers what they are.


Reduce the number of gadgets 

There are a lot of useful gadgets that are available in the market for free or for cost but using these gadgets will make your site load slow. Since these gadgets are loaded from different servers, browsers have to collect all of them to load your site fully, so this will make your site a laborious.

Compress CSS and Java Files

Most of the websites contain CSS and Java Scripts, you may be using a lot of plugins that has to be loaded from the java scripts so put your scripts at the bottom of the source page, if it is in the top it may take time to load the main contents of your page and will feel that the site is taking much time to load.  But use your CSS lines at the top so the page elements of your site will load first.



30 May 2012 by Jithin AJ · 0

Top 10 - CPM Ad Networks

There are a lot of ways to monetize your blog, the main and commonly used methods are ad publishing and affiliate marketing. In ad publishing there are different types of algorithms to calculate the revenue that you will earn, some use the PPC method ( Pay Per Click ) and some others use the CPM method ( Cost Per Mile ). In CPM method you gets paid for every 1000 impression that your blog gets. So if your site has a good traffic and content CPM ads will work great for you and will generate a nice revenue for you. Here are some Top CPM ad networks that pays high rates.

Tribal fusion





One among the best CPM network, Tribal fusion is more applicable to bloggers who have a minimum of 500000 unique visitors per month. They pay 55% of the net revenue. You can analyse the ad performance in your site using their vast collection of analytic tools.

Vibrant Media



Vibrant Media is also a CPC network, they mainly serves in-text ads they also serves other ad formats like the banners, etc...

CPX Interactive



CPX Interactive, another CPM ad network that serves more than 30 million impressions to more than 50 nations every month. Publishers may need at least 30,0000 unique visitors to get approved.

Technorati Media



While comparing with the other CPM networks its easy to get approved by Technorati Media but you will only get your payments after 60 days when your income has reached the minimum payout.

ValueClick Media



Through ValueClick Media you can earn by three methods, you can publish ads, refer friends or by using affiliate marketing. ValueClick Media is a venture by the owners of Commission Junction.




by Jithin AJ · 27

5 Ways to Increase Link Building

5 Ways to Increase Link Building

Link building is the process of building links in relevant sites which points to our blog or site. Its a great factor in the process of search engine optimization. The Google Page rank and Alexa Ranking are calculated on the basis of the number of quality sites that link back to us. If the number of sites linking to your site is low you won't have a good page rank. Here are some tips that can increase your page rank.



Link Exchange

Exchange of links between a relevant site which discuss the same topic that of yours is a good idea. You may find a site which you feel is a good and safe one and having a good traffic, at first you may put a banner or a link from your site to that site then contact the developer of that site and ask request him to give back a link to you. So if he agrees with you there will be a link to your site and his visitors may come to you too. This is a powerful method in SEO if you come to a good mutual contact with the webmasters of other websites.

Publish and Circulate e-Books

Publish an eBook which is filled with the contents of the topic that you have chosen to blog and circulate this eBook for free to your visitors or ask them to put a link in their blog in order to get the free eBook. Or you may ask your visitors to put an ad or review about your eBook and give a link to your blog. 

Submit in Directories

Find some directories related to your blog's topic and submit your blog to it. Its better to give also a description about your blog. There are a lot of bloggers communities in the web, you can also join those and may put your blog's link in those. Other than the free directories there are a lot of paid directories like Yahoo, DMOZ and GoGuides.


Participate in Forums

There are a lot of forums in the web which discuss many topics that may be familiar to you, create account in those and be active. in some forums like Yahoo answers you can give the link of the site you referred to answer the question so there is an opportunity for you to put your blogs link in those forums. Last day i posted a question in Yahoo forums and i got 13 answers in 2hrs, so the power of a forum is very great in these days.


Do Not Use Link Networks

There are a lot of link networks that say get 500 links for $5 etc.. never try to use such fraud ways, they may provide the links but they won't be safe, therefore the search engines like Google will consider your link as a spam and will ban you from their listing so never use such services like FFA pages and Link networks.


by Jithin AJ · 2

28 May 2012

Tips For Fast Adsense Approval

Fast Adsense Approval

 The Google Adsense, is the great source of the bloggers and website owners to earn their revenue. But not all  bloggers and website owners get the Google Adsense approved. Due to their strict valuation most of the beginners who apply for Adsense gets rejected, like me. My first submission was rejected within no time due to the reason "not enough content" and in my 3rd submission i was approved, but in the second review process they rejected me saying unacceptable content. So i started searching why they rejects my account like many of the bloggers who are working hard to bring up their blogs and at last i have made some conclusions which may help us all to get our Adsense account approved.



Better use Top Level Domains

Many of the internet guru's say that it is better to use a top level domain ( sitename.com ) for your site rather using a sub domain ( name.mainname.com ), i too will support this since one of my friend's site was approved very fast by Adsense which has a top level domain but had only little posts. But Adsense also approves .blogspot domains if that blog has rich contents with a good traffic. Better buy a top level domain to get the Adsense approved fast.

Flowers are over. Mom Wants a Website. 50% off Website Tonight and $1.99 .COM*

Get your own website now!
Websites starting @ Rs.99



Buy a domain from Godaddy, Bigrock, etc.......

The language must be a Supported one

The language you use in your site must be a Adsense supported language other wise you won't get your account approved. According to the present condition Adsense supports only 33 languages, they are,

 Arabic             German           Norwegian    Bulgarian         Greek  
Portuguese      Chinese           Hebrew         Romanian        Chinese(traditional)   
Hungarian        Russian          Croatian        Indonesian       Serbian
Czech               Italian             Slovak           Danish              Japanese
Spanish           Dutch              Korean           Swedish            English
Latvian            Thai                Finnish           Lithuanian        Turkish
French             Polish              Ukrainian

Domain Age

Some experts says that your domain should be at least 6 months old, sometimes this criteria is not fully obeyed by Adsense because some of the sites become more popular in their beginning itself so those sites having a good number of visitors with rich content will be approved fast.

Good Content, Fast Approval

The main factor that influence your Adsense review process, many of the above criteria can be avoided if your site contains good content that is attracted by a lot of peoples, from my experience i will say that you should have at least 30 - 50 rich articles and should have a good number of traffic. The contents in your site should be unique you should not copy any articles that has been written by others. So avoid plagiarism and write good contents.

Enter Valid Details 

While filing the form for Adsense approval you should be more careful, give only valid details, if Google finds that the details you had entered is wrong you won't have a chance to enter into the Adsense world. So it is better to go through your form at least twice so you can avoid the errors.

Simple and Easy Design

Before submitting your site for Adsense make sure that the design you use in the site is a simple one with no much graphics works also it is nice if you have a easy navigation process in your site and try to avoid other ad networks while the reviewing process is going on, its not a compulsory one but a simple factor which may  help you to get the Adsense. Also remember to avoid any kinds of adult contents since Adsense wont approve any sites that is having adult contents.

Read the Adsense Terms & Conditions at least Once. READ NOW

  

28 May 2012 by Jithin AJ · 14

27 May 2012

Why Should I Blog ?

Why Should I Blog ?

Should i start blogging ? I cannot answer this question since it depends on entirely on you. If you have a computer/laptop with an internet connection and has time to spend sharing the topic you love and want to earn some bucks, you better choose blogging as your hobby. For the question "why should i blog ?" i can only give you some guidelines...


1. Blog to share your thoughts and views

Blog is a great platform to share your thoughts and views on a specific or random topics. People have started to express their views on each incident through blogs or social networking sites.Many news agencies collects reader's comments from the blogs and social networks to publish in their news reports. What you say in your blog will be read by thousands of readers, so blogging is a way to express your thoughts and views.

2. Blog to earn money

Blogs can generate money if you blog well and your blog is having a good traffic. There are a lot of methods to monetize your blog like ad publishing, affiliate marketing, etc..... If you become a successful blogger you can get your living form your blog itself. If you work hard surely you'll be able to pay your bills from  the revenue you get from the blog. According to my knowledge a good blogger earns at least $100 per month.

3. Blog to promote and market

Blog is a great tool for marketing or promoting a product. Through your blog you can enter the details of your product and can sell it. By giving an opportunity for the customers to enter the feedback about the product, your products will be more popular in the market.

4. Blog to make new friends

The best reason why i continued blogging, i got a lot of friends through blogging who are well in the same topic that i discuss in my blog. Many of those helped me a lot to bring up my blogging, their experiences were a  great help for me. So blogging is a great way to make new friends, also you will get friends who like to come in to the field which you discuss so through blogging you can also help people.

5. Blog to enjoy and to be different & Creative

Blogs are an opportunity to show your creativity. Think different and do different so you'll be attracted very fast. People likes different ideas which are creative than the usual methods.  The articles you write in your blog and the images and videos that you post shows how creative you are. For example the articles you write will be more creative if you give them a magical touch by adding some real and personal themes to it.
.
So, wanna start blogging.........

  

27 May 2012 by Jithin AJ · 0

Money From Google Chrome

Money From Google Chrome


As per the recent survey Google Chrome has overtaken Internet Explorer as the most popular web browser. According to my user experience, my best browser is Google Chrome. I think Google Chrome is stylish, simple, faster and more safe than other browsers. In system i have installed the main three browsers that is Internet Explorer, Mozilla Firefox and Google Chrome but i always chose Chrome, i think it suits me well.
But here in this post i'm discussing a new reality that chrome offers to us, i am so eager to say it  "Chrome gives Money for Surfing " Isn't it good ? Lets get in to deeper.

Google is making a new division in US to study about the usage of internet by the people, this division is named Screenwise Trends. This division will study at what time of the day people will browse net, how long they will stay online, which all sites they visit frequently, how long they stay on each websites, etc............
In order to participate in this you will have to install an extension in your chrome which will monitor all your internet activities also you should be13 years old to take part in this. For Google the data they get from us will help them to improve their online experience.


As a reward for the data that we provide we will be given gifts. The managing partner of this venture, the GfK Knowledge Network will give us one gift when we sign up and download the Google Screenwise extension also you will get an additional gift every three months if we stay with this extension.
The list of gifts include;
  • $5 barnes & Noble Gift Card
  • $5 Overstock.com Gift Card
  • $5 Papa John's  Gift Card 
  • $5 Rixty Card
  • $5 Sephora  Gift Card 
  • $5 Walmart  Gift Card 
  • $25 Expedia Hotel Card
  • $25 Grocery Savings Program membership
  • Child ID Kit
  • Magazine Subscription
Remember you should be ready to use the Google Chrome browser to enjoy this wonderful opportunity and remember that Google will be tracking you when you are under this extension.

by Jithin AJ · 2

26 May 2012

Blog, Blogging & Blogger

Blog, Blogging & Blogger

After starting this blog I had answered the definition of Blog, Blogging & Blogger to at least a hundred people, so i think its better to give an answer in common so everyone will come to know what is a blog, blogging and blogger.  In the present world, i think no one is unknown about a social network, in simple words we can say that a blog is form of social networking, but the real definition for a  blog is this;


Blog

A blog is a short form of the word WEB LOG, we can assume that a blog is a online journal or a diary which are updated regularly. A blogger writes some posts in his blog about the topic which he selected to blog, the topics for a blog can be anything in which you are an expert or you are interested, so a blog becomes a informative site that is updated regularly. The main difference between a website and a blog is this bogs allows the readers to be active in the blog using the Commenting facility in the blog. The reader who likes to give a feedback about the post that he had read in the blog can do so using the commenting facility. So the blogs became more popular than websites which contain a lot of data but has no way to interact each other. A blog can be setup like a website and it is very simple to maintain a blog than doing a website, hosting a blog can be done on its own domain or on a free hosting services like Google's Blogger, WordPress, etc..

Blogging

It is the act of writing posts or articles in a blog. If you are writing a post in your blog, i can say that i'm blogging. In deeper words it is defined as the process of updating a blog with new contents. As i said before blogging is very popular and active now because of its interaction facility. Blogging can be done by anyone who has an area of expertise to be explained and if you don't have such area's do post your favorite photos and videos in your blog and make it a personal or entertainment blog.

Blogger

In simple words one who does blogging can be called as a blogger. Also the blog service provided by Google is also in the name Blogger.




26 May 2012 by Jithin AJ · 2

24 May 2012

Most Popular Facebook Scams or Hoaxes

Most Popular Facebook Scams or Hoaxes

Facebook have been always targeted by hackers and spammers, the types of hoaxes and scams vary from survey scams to phishing attacks. Lets have a look in the most popular Facebook Hoaxes and Scams.


GET A FREE FACEBOOK T SHIRT SCAM



Friends If you come across a Post like this on Facebook which says “GET A FREE Facebook T-SHIRT”, please do not click on it. it is not a problematic type of scam, but with an intention to collect user data. They own a webpage that is similar to Facebook and from my knowledge i realized that many of the people have registered their information's in that site to get a t shirt.

At first they asks us to share their page on our wall and in the next step they will ask us to join in their group, the third step is to LIKE our country's page and the last step is to register the form that they provide you. And when you do all these steps you have given all your personal details to the hacker so their work is finished and you are being cheated as done always.

FREE OAKLEYS TO ALL FACEBOOK USERS

A message in Facebook says that all the Facebook users will receive a free pair of Oakley Sunglasses if you follows a link in that post. After liking or sharing this link you will be asked to complete a survey or some others makes download some toolbar or software form their site. The victims of these scams may have to face with huge phone bills for unwanted mobile phone services, etc.....

"Get A FREE Pair of Oakleys!! (limited time only)
To Celebrate the Summer, We are Giving Away Free Oakleys To All Facebook Users!





Facebook Will Donate $1 Per Share to Help Sick Baby

"Facebook will donate $1 per share to help a sick baby"
This post is a hoax. Facebook won't donate $1 for every share to help this baby or any other such shares ..This image may have been taken and reused in this absurd hoax message without the knowledge of the baby's guardians. And this may create great distress to the respective families. So don't share if you see such messages.





Be careful and try not to click on such links if you think its a SCAM or a HOAX

  

24 May 2012 by Jithin AJ · 0

Tips to Increase your Blog Traffic

5 Simple Tips to Increase your Blog Traffic

The most important factor that affects a blog is its traffic but its not that much easy as building a blog. You need to put great effort in order to increase your blog traffic. In last March my blog's traffic was 875 visitors and when i started to work hard the traffic i got in the period 25 April 2012 - 24 May 2012 is 2127 visitors. It is not a great thing when compared to other pro bloggers but to me its a great matter being a beginner in blogging. Through this post i am sharing some tips that helped me to achieve this traffic, lets see them......


1. Content is the King 

It is the first and the main thing that you should take care of. If the content is good most of the reader who comes to your blog will come again. Try to use simple and good language while writing a post because all the people who visits your blog won't be experts in language and in the matter that you share. Remember your articles should invite new visitors and should try to keep the past readers within your circle. The titles you use for your articles must be attractive and simple, it should give a positive impression to the readers to read what is inside.

2. Comment and Reply

Visitors should know that you are always reachable and helpful, you should reply back to the comments that you received for your blog posts and along with that you can paste a link of your recent post, so the reader can have a look in to that article too. While browsing in the web you too can comment in some blog posts and try to put your blog link along with it as a signature or something. By this method you can increase the value of the article that has been written. Make your readers feel that you are always with them to solve their doubts.

3. Use of Facebook, Twitter & Google +

Social Networking sites play a great role in increasing the traffic of a blog. In my blog Facebook ranks first in the section Referring Sites. You can create pages for your blog in these sites and can make fans through it.  I use my blog's Facebook page to give my blog's latest updates, i publish an image and a short description of the post i have written and gives a link to my blog to read more so all my friends and friends of friends sees this post and reads the article. So social networking sites has a great role in giving you more traffic and publicity.


4. Join and Invite 

If most of your readers are there in a network try to join with them in that network so the readers will be more aware about your blog updates like this if you are there in a community, invite your friends to be a member of it and through these kind of methods build a good friendship with your visitors.

5. Use & Search of Keywords

Use the tools like Google AdWords keyword tools to make your blog more popular in search engines, using the mentioned tool you can search the most searched word about your topic and can implement those words in your blog posts as the title or like that.

by Jithin AJ · 0

23 May 2012

How to make money from your blog ? - Beginner

How to make money from your blog ? - Beginner

Should I blog to earn money ? From my experiences i would say NO! I started blogging as a hobby, in which i shared my graphic works but later when i realized the monetizing methods of blogging, i started to blog for money, i  created a lot of blogs and used some illegal ways to earn money. But very thing went bad and i had to stop my most of the blogs except Ji-MaKe. The revenues that you will generate from your blog will be the reward that is given to you for your nice and popular blog posts.

For that the first thing that  you should do is this, you must understand your abilities, you should know what to post in your blog and the second is, you should have a good traffic to your blog.
Now I will disclose some monetizing methods for Beginner bloggers. Lets have a look..........


As a beginner you will have only less traffic and will be in the frustration of less amount of earnings.

1. Pay Per Click Advertising

The most common method used by all level bloggers and website owners. You can place ads in your blog and can earn for the number of clicks that you receive in those ads. You can find a lot of ad publishing networks in the internet like Google Adsense, Smowtion, etc and if you wish to place so many ads you can get ads from these companies and publish it in your blog but i recommend its better to use only one or two publishers since it will make your blog slower to load if you use more publishing networks.

2. Affiliate  Marketing

Perhaps this is the most profitable way to earn money online from your blog by promoting some useful products and services to your visitors. Through Affiliate marketing you markets someone's product instead of selling it so there will be no risk to you and you earns a percentage of the product that you promoted. The most popular affiliate programs are Commission Junction, Click Bank and LinkShare.

3. Donations

An old method but an effective one if your blog is good and is making great effort to come up. You may have seen buttons saying "DONATE" in some blogs. But the revenue that you will generate through this will be very less but who knows when luck meets you, if a rich man comes to your blog and donates you a good amount it will be very nice ! isn't it.

4. Selling E-Books

A rising method among the bloggers, you can write an e-book about the content that you share on your blog or you may merge the posts of your blog into an e book and you can sell it through your blogs or through the sites like Amazon.com etc....


23 May 2012 by Jithin AJ · 3

22 May 2012

5 Online Earning Ways For Students

5 Online Earning Ways For Students


The present teenagers like to earn their living very fast, the way the most find for earning fast is through Online money making methods. But the difficult part the most faced is to select a safe and worthy provider for you. Being a blogger and an internet marketer i found some safe ways to earn money without any investment, i give more priority to students because these can be done without affecting your studies if you prefer.

1. Be a Publisher

If you own a blog or a web site with a good number of visitors and traffic you can monetize your blog and can earn money form it. The ad publishing networks like Google Adsense, Smowtion, Bidvertiser,etc will supply you ads to publish in your site if your account is approved. And you can earn your revenue for the number of clicks and impressions you get. If you are a successful blogger you can earn up to $1000 per month but it fully depends on how you writes the posts in your blog, the way you make it popular, the originality of the content, etc..

2. Be an Affiliate

This is the most preferred method among the people since it is very popular but only some knows how to do it profitably. Through affiliate earning you are asked to promote the products of your sponsor through your website, blog, social networking account, email, etc.......... The sponsor will provide you a link, this link is shared by you to your friends or visitors and if a visitor clicks that link and buys any product the sponsor will provide you the commission for the respective sale.

3. Be a Designer

Now a days companies owns their graphic designing works like logo designing, print designing, web site designing, etc by conducting contests. There are many websites like Design Contest, 99Designs which conduct these contests. If you are an expert in designing you can create a profile in these sites and can select any work to do and if the Contest Holder chooses you as the winner you will earn the prize money for the respective work which range up to $100 - $2000.

4. Do Online Surveys

There are a lot of site that pays you for giving a click, filling the form, doing surveys ,etc.... Sites like ClixSense are example for this kind of earning opportunity, but the revenue that you will be earning will be very less when compared to others methods. The students who like to earn just the pocket money that you need without spending much time can opt this way. online surveys are conducted by the companies who needs a feedback about their company or products. You can earn up to $2 for doing a successful survey.

5. Be a writer

if you are very well in  the English language this is for you. There are a lot of bloggers or web site owners seeking the help of review writers, if you find a blog that shares the information that is well known for you and if you are ready to write an article for them you can contact the owner and can submit your article. Also many companies needs reviews about their products and they seek the help of review writers for it.

So start earning your pocket money and try to be safe from scams. Enjoy life through earning and studying........... 

A happy life is one spent in learning, earning, and yearning.
Lillian Gish

22 May 2012 by Jithin AJ · 5

21 May 2012

Cost Per Impression

Cost Per Impression

Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are terms used in online advertising and marketing related toweb traffic. They refer to the cost of internet marketing campaigns where advertisers pay for every time their ad is displayed, usually in the form of a banner ad on a website, but can also refer to advertisements in Email advertising.

An impression is the display of an ad to a user while viewing a web page. A single web page may contain multiple ads. In such cases, a single page view would result in one impression for each ad displayed. In order to count the impressions served as accurately as possible and prevent fraud, an ad server may exclude certain non-qualifying activities such as page-refreshes or other user actions from counting as impressions. When advertising rates are described as CPM or CPI, this is the amount paid for every thousand qualifying impressions served.
Cost per mille is one of the most common marketing practice used on the internet along with Cost per click (CPC/PPC) and Cost per action (CPA) (including CPL and CPS). CPM advertising is often preferred by publishers because they can be more certain about the revenue they will generate from their website traffic. CPM can be compared with other marketing price strategies by examining their Effective cost per mille (eCPM). eCPM informs the publisher what they would have received if they sold the advertising inventory on a CPM basis by taking into account theClickthrough rate (CTR) and/or Conversion rate (CVR) of the campaigns.
Cost per mille is the closest online advertising strategy to those offered in other media such as television or print, which sell advertising based on estimated viewership or readership. CPM provides a comparable measure to contrast internet advertising with other media.

21 May 2012 by Jithin AJ · 0

Pay per click


Pay per click

Pay per click (PPC), also called Cost per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.

by Jithin AJ · 6

Referral Marketing

Referral Marketing


Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Referral marketing is a structured and systematic process to maximize word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know.

Referral marketing takes word of mouth from the spontaneous situation to one where maximum referrals are generated.

Online referral marketing, using digital marketing as a platform, is the internet based approach to traditional referral marketing. Given the advances in tracking customer behavior online through the use of web browser cookies, online referral marketing provides a high degree of tracking and accountability.

A study conducted by the Goethe University Frankfurt and the University of Pennsylvania, on referral programs and customer value which followed the customer referral program of a German bank that paid customers 25 euro for bringing in a new customer, was released in July 2010. According to Professor Van den Bulte, this is the first ever study published on the financial evaluation of customer referral programs. The study found that referred customers were both more profitable and loyal than normal customers. Referred customers had a higher contribution margin, a higher retention rate and were more valuable in both the short and long run.

On whether customer referral programs are worth the cost, the study says that it records "a positive value differential, both in the short term and long term, between customers acquired through a referral program and other customers. Importantly, this value differential is larger than the referral fee. Hence, referral programs can indeed pay off."

by Jithin AJ · 1

Social Media Marketing




Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions.

Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.

by Jithin AJ · 2

19 May 2012

Is a Facebook account essential ?

Is a Facebook account essential ?

Before we move to the topic, lets see some reviews from some forums.

yesaK99 : I'm gonna be honest; Facebook is good for stalking others. You can see if your crush is talking to other people, or if your worst enemy is writing "discreet" status updates about you. I like Facebook because it keeps me connected to people, both friends and people I haven't seen in years. I originally liked Facebook for the open ability to find things out without downright asking and possibly embarrassing myself. But, I became more interested in writing entertaining statuses, and enjoying the fame that comes with multiple 'likes'. Then, I opened a Twitter account, which is good for your clever writing abilities, but doesn't exploit you or others by having so much available for other people to see. I like Facebook, but it can be a bit addictive and time consuming. Don't expect to be able to get work done, when your Facebook profile is looming over you!

beary : Yeeah its fun, you get to chat with your friends and family.
Buut Spam is the Worst. Annd You Could Speend Hours on It.

Vignesh Aravind : yep..
its a great place to meet friends
first one of this type was orkut
and it is now replaced by facebook as all users are migrating to it

ChichiWell, if no one you know has one then I wouldn't be that interesting, I've never tried facebook myself, but I do know myspace is way too over-crowded and stressful no matter how many times they try to cover it up with layouts and glittery text. I'd recommend Pagii, in my opinion, it's different and fresh.

But mostly I'd recommend not getting anything at all unless you actually commit yourself to going on there everyday and accepting friend requests from people you don't even know. Then you watch them spam your inbox and comment wall...

im BACKI think that you should at least give it a try. If you don't like it, then you can deactivate your account. 
 I use Facebook. It's a good way to keep in contact with friends from elementary and middle schools that moved away long ago. Facebook is not just for teens; adults use it as much as teens.

I created my Facebook account on 31st October 2010, at that time most of my friends including me was very well active in using Orkut but later we began to move to Facebook, i don't know why others shifted from Orkut but the reason why  I moved is this, my father and cousins were abroad and the Orkut was banned in their country or in their office premises. In the beginning i used Facebook very rarely like once in a couple of week like that.  In 2010 i had only 20 friends  other than my relatives but now i have about 365 friends, i know its  a small number since some of my friends have more than 3000 friends. I completed my high school in the year 2011 and my classmates were moved to different schools for their higher studies but i have never missed them because most of them are there in the Facebook. So the great feature why most of them is using Facebook is this that they never miss their friends, relatives, who are away from them. Now the question comes >> All other social networking sites too provide this facility, isn't it ?

yes, other social networking sites like Orkut, myspace,etc too provide the same facility but the reason why FB is the most popular is this, 

A comparison with Myspace


The media often compares Facebook to MySpace, but one significant difference between the two Web sites is the level of customization. Another difference is Facebook's requirement that users give their true identity, a demand that MySpace does not make. MySpace allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS), while Facebook allows only plain text. Facebook has a number of features with which users may interact. They include the Wall, a space on every user's profile page that allows friends to post messages for the user to see; Pokes, which allows users to send a virtual "poke" to each other (a notification then tells a user that they have been poked); Photos, where users can upload albums and photos; and Status, which allows users to inform their friends of their whereabouts and actions. Depending on privacy settings, anyone who can see a user's profile can also view that user's Wall. In July 2007, Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only.

In brief i will say that FB's Simplicity and easy navigation made it the most popular site in the World. Recently i found a person who inspired me very much and  I liked to have a contact with the person, and the first thing i done is that i searched for the person in Facebook, but unfortunately i couldn't get the person and this incident made me to write this article. But the thing that i was surprised is this, that person's most of the friends have an account in FB or they  have atleast an email account to contact but this fellow doesn't have any identity in the web. 

I won't say that an identity in web is an essential one, but in this new IT world having an identity in web will be a nice practice for a teenager. You can get many friends through FB some may be true ones and others may be fraud, it depends on how you loves and cares your FB account. If you doesn't look after your account in the proper and good way for sure it will put you in trap. Some months ago i heard a news that a wife killed her husband for the reason that he put his status from MARRIED to SINGLE. So be careful, behave good to others so they too will respond back in a good way otherwise you will be abused. 

 One of my cousins who is in abroad put his relationship status to Single but he was married and had a daughter, many of my cousins had seen this and didn't do anything, but i found it interesting and i said it to his wife then she told me that she too knows it, but i thought that she will do something against it. And when i realized that no one is making any move i stepped forward, as a fun i uploaded his daughters photo to Facebook and tagged him and gave a description  that "His name"'s daughter.At that moment it self he changed the status to Married.

So as I conclude this article let me say that "my dear friends if you don't have a Facebook account, create one and use it properly, i assure it will help you in many ways.But if your family doesn't like it do not......."

note : this was written because I found out that the person who inspired me a lot doesn't have any identity in the web and i think its very essential for that person........................ hope you will have one soon........   


19 May 2012 by Jithin AJ · 0

18 May 2012

Search Engine Optimization


While browsing in the internet, like me many would have seen the word SEO or Search Engine Optimization. Have you ever thought, what it is ? Here's a definition for you to understand what is SEO. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

As a marketing strategy

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.


SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Erick Schmidt, in 2010, Google made over 500 algorithm changes - almost 1.5 per day. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. Seomoz.org has suggested that "search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.

18 May 2012 by Jithin AJ · 2

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